Expedition
B. Budjargal completes Gobi Desert leg — 1,200 km in 28 days
The first major segment of the expedition has been completed, crossing Mongolia's Gobi Desert in record time.
UNCCD COP17 Initiative
VOICE OF
THE DESERT
A 120-day endurance expedition led by world-champion ultra-runner B.Budjargal, crossing 12,000 km of Eurasian drylands. Along the route, researchers study land degradation — and every kilometre becomes a story shared with the world.
SPORT · SCIENCE · MEDIA — AGAINST DESERTIFICATION
12,000KMExpedition route
7NATIONSCountries crossed
120DAYSExpedition duration
100M+REACHGlobal audience
DESERT MOTION◆12,000 KM◆DESERT SCIENCE◆7 NATIONS◆DESERT VOICE◆120 DAYS◆UNCCD COP17◆100M+ REACH◆DESERT MOTION◆12,000 KM◆DESERT SCIENCE◆7 NATIONS◆DESERT VOICE◆120 DAYS◆UNCCD COP17◆100M+ REACH◆
Aligned with UNCCD COP17
The Mission
Voice of the Desert is a Mongolia-led international initiative that unites sport, science and media to confront desertification — timed to the UNCCD COP17 global summit. It begins as a 120-day endurance expedition across roughly 12,000 kilometres of Eurasian drylands, led by world-champion ultra-runner B.Budjargal. Along the route, an international research team studies land degradation, livelihoods and the climate pressures reshaping the region. Every kilometre becomes a story — filmed, photographed and shared with the world.
UN
CCD
CCD
UNCCD COP17
UN Convention to Combat Desertification — 17th Conference of the Parties
What we are
A science-grounded platform
Makes desertification visible and human. It is not a campaign about loss — it is a call to run toward the problem.
Mongolian initiative, international stage
A Mongolian initiative with an international stage and partners. A meeting point for sport, research, media and policy.
A long-form story, told live
Told live, every day, for 120 days. The numbers are the brand's backbone: concrete, repeatable, quotable.
Mongolian Gobi — where the expedition begins
Countries on the route
🇲🇳Mongolia🇨🇳China🇰🇿Kazakhstan🇰🇬Kyrgyzstan🇹🇯Tajikistan🇺🇿Uzbekistan🇷🇺Russia
Initiative Framework
Three pillars, one route.
Each pillar operates independently with distinct outcomes — together they create a unified, compounding impact.
A 120-day endurance expedition led by world-champion ultra-runner B.Budjargal, crossing roughly 12,000 km of Eurasian drylands. Motion is the pillar people see first — human effort against a hard landscape, broadcast in real time.
Endurance
Human endurance limits
Nature
Harsh natural conditions
Connection
Cross-border unity
The brand is built on three interlocking pillars. Each carries its own name, role and visual accent — but they share one route, one camel, one voice.
05
Leadership
Meet the Team
The voices behind the desert
Project Leader
P. Enkhtsetseg
Founder and driving force behind Voice of the Desert. Leads international partnerships, strategy, and external relations.
Executive Director
N. Solongotatsralt
Oversees daily operations, finance, and execution as Executive Director of the project.
Deputy Director of Operations
B. Batnomin
Deputy Director of Operations overseeing the day-to-day execution and operational management of the project.
Expedition Leader
B. Naminchimed
Expedition Leader responsible for on-ground execution and safety across the full 120-day journey.
Ultra-Marathon World Champion
B. Budjargal
Ultra-marathon world champion. The human face of the mission — running 12,000 km to carry Mongolia's voice across Eurasia.
Geography & Geo-Ecology Professor
A. Khaulandbek
Doctor and Professor at the Institute of Geography & Geo-ecology. Leads environmental research along the expedition route.
General Coordinator
Ts. Mandukhai
General Coordinator managing expedition logistics, route planning, and team coordination.
Global Coalition
Our Partners
Joined by global institutions
Strategic Partners
Office of the President of Mongolia
Ministry of Environment & Climate Change
UN Convention to Combat Desertification
UNCCD COP17 Ulaanbaatar 2026
Mongolian Academy of Sciences
Collaborating Partners
Mongolian National Chamber of Commerce & Industry
Central Television
Youth Union of Mongolia
Institute of Geography & Geo-ecology
Green Mongolia Hub
Partnership Model
PARTNER
WITH US
An international initiative of this scale — implemented under Mongolia's name, built on multi-stakeholder collaboration — represents a national-level partnership model. Joining is not just financial support: you become a strategic partner of Mongolia's initiative, a genuine voice on climate and sustainability, and the author of a new brand story.
Joining "Voice of the Desert" is not a cost — it is an investment in brand, reputation, social value, and strategic positioning.
Value of Company Participation
01
ESG Participation
Reporting, social impact, real cases
Build real participation against desertification and land degradation. Gain concrete case studies and measurable outcomes to include in your ESG / sustainability reporting.
02
Media & Content Visibility
120 days of high-frequency visibility
Daily social content placement, Central TV specials, two full-length documentaries, photo exhibitions, and press coverage — all within a single 120-day campaign window.
03
Brand Differentiation
Unique positioning tied to a real story and route
Link your brand to a specific leg of the route, a story, a value. Position your company as a change-maker with a distinct, ownable message.
04
Reputation
National and international public image growth
Be seen as an organisation supporting Mongolia's international leadership. Your name becomes associated with climate, desertification, and sustainable development on a global stage.
05
Network & Partnerships
Connect with government, international bodies, science
Gain access to policy-level government collaboration and international organisations. Join the conversation on innovation, science, and sustainable development.
06
Marketing Alignment
ESG, PR, campaigns, employer branding
Use the participation as a real case in your annual ESG report. Apply the content across PR, employer branding, internal engagement, and corporate culture.
Participation Tiers
Sponsorship Packages
Top Tier
TITLE SPONSOR
The project's highest-level strategic partner
500M MNT
3 organisations
- Positioned as the main strategic partner of the project
- Top-tier placement in key content, stages, and routes across the full 120-day expedition
- Highest-level coverage in daily social, weekly reviews, documentaries, live streams, and press
- Featured as lead partner in Central TV special programmes
- Dedicated PR, brand narrative, and premium networking opportunities
STRATEGIC PARTNER
Premium partnership linked to specific content, direction, and region
300M MNT
5 organisations
- Link your name to a specific component: sport, science, youth, content, or regional cooperation
- Featured at high level in daily social, weekly reviews, media content, forums, and special presentations
- Included as strategic partner in Central TV and project summary content
- Access to bespoke content aligned with your ESG and marketing goals
OFFICIAL PARTNER
Official brand partnership with consistent visibility
150M MNT
10 organisations
- Participation as official partner in all project presentations, press, social, daily posts, photos, and video content
- Included in specific route segments, events, and daily content
- Regular inclusion in weekly reviews and joint promotional materials
- Mentioned as official partner in Central TV special programmes
- Real cases generated for use in marketing, PR, and ESG reporting
CHECKPOINT PARTNER
Themed participation tied to a specific checkpoint or location
50M MNT
50 organisations
- Sponsor a specific checkpoint, location, or route segment of the expedition
- Name included in that point's photos, videos, posts, and daily diary
- Clear "Checkpoint Supporter" brand association created
SUPPORTING ORGANISATION
Financial, product, or service support
25M MNT or in-kind
- Participate via finance, products, services, tech, logistics, insurance, health, or food & equipment
- Introduced as an official supporter of the project
- Name and logo placed in the supporters section
- Mentioned in relevant sections of daily and consolidated content
- Supplied goods or services become a real-world participation case study
Expedition Updates
Latest News
ExpeditionScienceMediaPress
Science
Research team publishes first findings on land degradation across Gobi corridor
Dr. Khaulandbek's team released preliminary data showing accelerating desertification rates in Eastern Mongolia.
Media
Desert Voice documentary trailer released internationally
The official trailer has been released, garnering over 2 million views in its first week across social media.
Press
UNCCD COP17 officially endorses Voice of the Desert initiative
The United Nations Convention to Combat Desertification has recognized Voice of the Desert as a flagship initiative for COP17.
Expedition
Route confirmed: 12,000 km across 7 nations
The full route connecting Mongolia, China, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan and Russia is officially set.
Media
Central Television begins live expedition coverage
Mongolia's Central Television commenced daily live coverage, reaching an estimated 15 million viewers across Eurasia.
Join the Movement
Let's Connect
Be part of the movement
Voice of the Desert
© 2026 Voice of the Desert · www.voiceofdesert.org · All rights reserved.
Powered by UGC Mongolia®